KREWE EYEWEAR FALL 2022
Art Direction + Creative Production
We drove upstate to Hudson, NY to capture The Rooted Campaign. This relaxed and iconic Fall moment was produced for digital marketing, in-store display, and large format OOH.
Photographer: Ryan Bailey
Talent: Amy and Paul
“To be rooted is perhaps the most important and least recognized need of the human soul.”
—Simone Weil
